Hi.

I'm a private weather industry marketing executive specializing in the strategic approach to SaaS in established and emerging markets. 

Weather company flips shit over its own ability to predict the weather

Weather company flips shit over its own ability to predict the weather

With a blatant disregard for their peers in the industry, the meteorology profession, and the government agency responsible for supplying them with raw data at no cost to them, AccuWeather released

this promotional piece

 slamming the ability of NOAA's SPC to accurately predict tornadoes. The piece outlines Oklahoma severe weather events of March 25, 2015. They state:

The NOAA’s Storm Prediction Center, located just
9 miles south of the tornado’s path, judged the risk
of tornadoes in the region to be “low” and issued
a severe thunderstorm, rather than a tornado watch.
Further, the potential for “significant” tornadoes was
forecasted by NOAA to be “very low.” 

They go on to say:

This isn’t the first time AccuWeather has provided its clients
with a superior service in the backyard of the NOAA Storm
Prediction Center. On April 13, 2012, a tornado cut through
Norman, Oklahoma, causing considerable damage.
AccuWeather issued its tornado warning at 3:29 P.M.
The NWS didn’t issue its tornado warning until 3:59 P.M

NOAA is the ultimate supplier of 80% of the raw data private U.S. weather companies utilize to make forecasts. In addition, NOAA is a federally-funded entity that is in no way a competitor to private weather companies. Furthermore, weather agencies under the NOAA umbrella have zero recourse for scandalmongering. There are more tactful ways to boast one's product - without ultimately biting the hand that feeds you. There is no way a business-person wrote this piece.

On a positive note:

One thing that NOAA's NWS and AccuWeather

can

agree on is that WDT's RadarScope is the best app with which to deliver weather radar information to the public:

 Thanks for the recognition, guys!

Color Tables and Modeling

Color Tables and Modeling

Hail Hell