I'm a private weather industry business leader with over 20 years of applied operations, sales and marketing experience. 

Watch - Warning - Emergency

Well, here we are. Finally "Emergency" is classified as a type of weather notification, taking the wind out of the word "Warning."
No longer will people heed the urgency once conveyed in the words Tornado Warning or Flash Flood Warning. Instead they will wait for the seemingly more eminent Tornado Emergency, Flash Flood Emergency, or enter your emergency here ________.

So what has happened here? Was it necessary to go ultra mega extreme? Has the weather information provided to those who issue official warnings progressed to the point that three types of notification are necessary? Is the general public capable of comprehending three levels of severity?

Hail Hell

PoopWatch wants to be taken seriously