I'm a private weather industry business leader with 18 years of applied operations, sales and marketing experience. 

Gonna be a long couple of days

There's nothing better for those of us in the weather business than a long-term event. Hurricanes are the most profitable, with large winter storms being a fairly distant second when it comes to exposure for risk and consumer products. It's a function of media hype factor + size of geographic area + populated areas affected.   

Some stats about severe weather from State Farm

Another wintry weekend in Oklahoma