I'm a private weather industry marketing executive specializing in the strategic approach to SaaS in established and emerging markets. 

Rain and more rain + Cali update

Impressive rainfall amounts are expected over the next three days as yet another strong system delivers with it plentiful energy. The upper NW coast is in the crosshairs this week with 6+ inches of rain possible along with up to 8" of snow in the higher elevations of northern California.

Worth noting is a small area of east Texas and central Louisiana that could receive over 3 inches of rain in the next couple of days. There is no drought to extinguish in that area.

Dents have been made in the California drought situation and hopefully this map will look even better next week for the northern 1/3 of the state. Last week's rain helped to supplement reservoir levels. The Nov. 28 Trinity, Shasta, Oroville, Folsom, and San Luis Lakes percent of capacity was 23, 23, 26, 28, and 23; on Dec. 16, they increased to 29, 32, 33, 38, and 33 percent, respectively. 

Why not balloons?

Wind 11/14-15/06 II