Hi.

I'm a private weather industry marketing executive specializing in the strategic approach to SaaS in established and emerging markets. 

Heard it here, umm, last...

As quick as the news came, it left. Apparently there is no tsunami threat and the earthquake that prompted the alarm was downgraded to a 5.4 from a 6.4. See previous entry for when and where info.
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As predicted, Ernesto is a dog of a storm yet the media STILL loves it and are still attempting to pump it up. Here are some current headlines regarding the storm now classified as a Tropical Storm:
  • Ernesto heads for Florida, likely to strengthen -MSNBC
  • Residents warned storm can do damage regardless if it becomes hurricane -MSNBC
  • Poised to take on south Florida, Tropical Storm Ernesto intensified slightly early today CNN
  • Rain from Tropical Storm Ernesto swept across parts of the vulnerable Florida Keys on Tuesday morning -Fox News
  • Ernesto Forces Space Shuttle Inside - You, Too, Can Be A Weatherman -CBSNews

The last one is my favorite becasue CBS used an Ernesto story to pitch a product advertised by a sponsor of their website!
I think I will add news headlines to more of my current event type of blog entries. Headlines help me, and probably others, understand why we seem to live in a world of doom and gloom all the time. Is it really necessary to be so negative you media people?

Why not have headlines like:

  • GREAT NEWS! Ernesto is downgraded (again)!
  • Ernesto, the hurricane that couldn't
  • Ernesto not likely to cause too much damage

Oh well...

College Football Is Here!

Heard it here first...