I'm a private weather industry marketing executive specializing in the strategic approach to SaaS in established and emerging markets. 

Facebook is out of control. They claim their algorithm will identify posts that gain momentum quickly and generally display them more prevalently to followers.

Here’s a post 22 minutes old with 25 likes, one comment and three shares. It accomplished this with a reach of only 40 people. If that doesn’t indicate momentum, I don’t know what does. 

Fire Fox