I'm a private weather industry business leader with 18 years of applied operations, sales and marketing experience. 

Well, the SPC update was not as positive as I had hoped but the wording picked up a lot between the 1730 DAY2 and 0600 DAY1. Given the wording on the DAY1 concerning the more intense storms where the boundary will intersect the dry line in East TX, we have revised our target to Wheeler, TX. This was initially our secondary target.
Looking forward to seeing how things pan out.