Hi.

I'm a private weather industry marketing executive specializing in the strategic approach to SaaS in established and emerging markets. 

Looks like Emily has not only weakened over the last 24 hours, but will hit the Mexican Gulf coast during the very early, probably pre-light hours of Tuesday morning.
Bob and I had three criteria to chase this hurricane.
It must be a Category 3 or higher
It must make landfall during the daylight hours
It must make landfall in a U.S. state
We fully expected it to meet two of the criteria and have to make a tough decision when it came time to leave for the coast. Emily took all the guesswork out of the planning as she is now nearly a tropical depression again in the Gulf as I write.

This was a good exercise for us though. We were able to collect all the food we need, ice chest(s), a trailer for extra fuel cans, etc, etc, etc. In addition, I learned a lot of new things about forecasting hurricanes. Bob already knew much more than me and between him and the internet plus a couple books, I was up to speed in no time flat. At least for amateur forecasting!

Waiting until the next opportunity to chase one of these monsters...