Hi.

I'm a private weather industry marketing executive specializing in the strategic approach to SaaS in established and emerging markets. 

5/10/10 Forecast

Okay, so this technically is not a forecast but rather a mention that Monday everyone in Wichita Kansas and Enid Oklahoma are going to die according to a few storm chasers who are a little too giddy about the idea of grinders chewing up metro areas.  In all seriousness, this is a huge event on Monday and, like any tornado outbreak situation, it will affect people, it will wreck crops, cause damage to hard assets, kill livestock, etc. You get the picture.

I'm not sure if it is a lack of understanding, a lack of experience, or a lack of cooth amongst some of today's "storm chasers" but every now and then, today especially, I have read a lot of material about chasers wishing for the money shot of  structural damage as it occurs.  This is absolute BS and should never be discussed or, in my opinion, thought about ~ period.
I am aware my denunciation here will not alter the thoughts of these people.  In fact, I will likely end up being the bad guy for not liking that they express their beliefs, their entitlements.  Regardless, wishing harm on property or life for your 1-minute of network television fame is sickening.  Thanks, that is all.

Okay, on to Monday.
Yes, it looks bad, yes, it looks like it could affect a metro area or two.  Right now the primary concern is in SC KS where the cap is breakable in daylight and parameters are ridiculous.  This is probably where I will start my day unless something drastic changes in the models.
OKC looks like it could easily be under the gun if the cap breaks.  Based on 00z NAM 48hrs out, there is a potential for a very explosive, dangerous supercell just to the SW of the OKC metro.  Storm speeds and heading are NE and the variables in this area support tornadoes.  So, keep an eye to the sky and make sure you are monitoring your favorite news source.  Hopefully the cap will keep a tight lid on things and all will be fine.

I'll post some model graphics tomorrow and talk a little more about specifics.  Until then, here is a graphic out of NWS OUN:

[caption id="attachment_2829" align="aligncenter" width="300" caption="fxc_Hazardous_Weather_Outlook"][/caption]

The Liability of Storm Chasing

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